Wellness Tourism is on the Driver’s seat! Come and Ride with Us!
Wellness has been a growing trend, and now we read about high-rank executives worldwide putting Wellness in the driver’s seat of their business, not only for internal consumption but also as part of their service, product offer.
It is not a coincidence that we have put together the Caribbean Wellness Tourism – Challenges and Opportunities conference – may 14-15 Hotel Sanctuary Cap Cana, Punta Cana, Dominican Republic. We know that wellness tourism is rising, we know that is counts for approximately 17% of the global travel industry and that a wellness traveler invests 50% more than a regular tourist when books and engage in vacations or a wellness trip.
Not a coincidence either that we are reading and hearing more countries and regions investing in wellness travel programs to attract, engage, and delight the wellness traveler. Conde Nast recently published “The Biggest Wellness Travel Trends: Sound Baths, Tickling Helmets, and More,” noting that some of the world’s best hotels are going to new lengths to make stays as transformative as possible.
Some examples where creativity is taking to another level :
Canyon Ranch Woodside outposts in Arizona and Massachusetts, good habits are subtly encouraged: No window blinds mean rising with the sun, and dishes like coconut-milk chia pudding are served at communal tables, maximizing human connection.
Castle Hot Springs, creating a sustainable farming program, tai chi, and Qigong classes, and yoga under the stars, all sure to inspire the next generation of loyalists.
Six Senses Krabey Island has created a sleep program that kicks off before you even set foot in Cambodia:
Bookings grant free access to Timeshifter, an app that offers tips to beat jet lag, and you can maximize results with nightly sound baths, available by request.
Cape Town’s Ellerman House guides guests through a pre-bedtime ritual that includes meditation and removing all devices from your digs an hour before lights-out (Electronics-free guest rooms debut this year.)
And the list can keep going and going and going. The global wellness tourism market is poised for healthy growth in the years ahead. The rising incidence of mental illness, mostly related to personal and professional reasons, is stoking demand for holistic remedial therapies.
The growth of leisure travel is also serving to boost wellness tourism. Travelers from different parts of the world seeking to experience local culture tend to experience domestic age-old health remedies in their travel.
Global Wellness Tourism Market: Geographical Outlook
According to the TOC report, North America is a key regional market for wellness tourism. High awareness among individuals about holistic health therapies and high disposable incomes that boost travel for health are vital factors that promote the North America wellness tourism market. The U.S. and Canada are critical domestic markets for wellness tourism in North America. The growing popularity of wellness tourism among baby boomers will further boost the North American market for anti-aging treatments and spa treatments.
The Asia Pacific is rapidly emerging as a critical market for wellness tourism. The rising popularity of the health practices of Ayurveda is drawing a large number of westerners to India. Individuals are recognizing the long term health benefits of Ayurveda and are traveling to Indian shores to learn and practice wellness therapies, giving a push to the wellness tourism market.
Rising adoption of ancient Chinese medicine and other oriental therapies known to boost health and well-being is favoring the wellness tourism market.
So why should be let this growing market slip from our hands to the Asia Pacific region?
Caribbean Region has not jet lag when traveling from any major cities in the USA and Canada. The average travel time is 4-6 hours max, plus 90% of the flights are direct.
And also the warm weather, pristine blue seawater, vibrant culture with incredible resources, flavors, and history.
Seize the moment; Wellness is on the driver’s seat. Let’s create programs, experiences, creative ways to attract, engage, and delight wellness travelers.